Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

DOI10.1287/mnsc.1060.0514zbMath1232.90232OpenAlexW2145278766MaRDI QIDQ3115971

Man-Leung Wong, Hon-Kwong Lui, Geng Cui

Publication date: 21 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://semanticscholar.org/paper/d61a6431d238eaa393c2ec47fc813b5adeadb192

zbMATH Keywords

Bayesian networksdata miningevolutionary programmingmachine learningdirect marketing

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Marketing, advertising (90B60)

Related Items (5)

Behavior-aware user response modeling in social media: learning from diverse heterogeneous data ⋮ Quantitative models for direct marketing: A review from systems perspective ⋮ An analytical framework for supply network risk propagation: a Bayesian network approach ⋮ Supervised classification and mathematical optimization ⋮ High dimensional data classification and feature selection using support vector machines

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