A non-contagious random spread of marketing messages

zbMATH Open1250.91089MaRDI QIDQ3167153FDOQ3167153

Authors: Ely Merzbach, Jacques Picard 

Publication date: 2 November 2012

Full work available at URL: http://www.ijpam.eu/contents/2012-79-3/11/index.html

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zbMATH Keywords

advertisingword-of-mouth

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

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