A System Point Approach to Nonuniform Advertising Insertions

DOI10.1287/OPRE.32.1.7zbMATH Open0531.90059OpenAlexW2133163444MaRDI QIDQ3313614FDOQ3313614

Authors: Jacob Hornik, Percy H. Brill 

Publication date: 1984

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.32.1.7

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zbMATH Keywords

marketingrepetitionslong range probability distribution function of consumer responsesystem point theory

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cited In (2)

• A non-contagious random spread of marketing messages
• Markov chains and Volterra integral equation applied to media research

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