Control problems in online advertising and benefits of randomized bidding strategies

DOI10.1016/J.EJCON.2016.04.007MaRDI QIDQ328167zbMATH OpenOpenAlexFDO

Authors Niklas Karlsson

Publication date 20 October 2016

Published in European Journal of Control (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejcon.2016.04.007

zbMATH Keywords

optimizationrandomizationadvertisingmodelingbiddingexploration and exploitation

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Optimal stochastic control (93E20)

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Cites work

• scientific article; zbMATH DE number 1243371 (Why is no real title available?)
• scientific article; zbMATH DE number 1963551 (Why is no real title available?)
• Asymptotically efficient adaptive allocation rules
• Finite-time analysis of the multiarmed bandit problem
• Game theory
• Game theory
• Multi-armed bandit allocation indices. With a foreword by Peter Whittle.
• Statistical decision theory and Bayesian analysis. 2nd ed

Cited in

(1)

• scientific article; zbMATH DE number 7042405 (Why is no real title available?)

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