Control problems in online advertising and benefits of randomized bidding strategies

DOI10.1016/J.EJCON.2016.04.007zbMATH Open1347.93270OpenAlexW2346195630MaRDI QIDQ328167FDOQ328167

Authors: Niklas Karlsson 

Publication date: 20 October 2016

Published in: European Journal of Control (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejcon.2016.04.007

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zbMATH Keywords

optimizationrandomizationadvertisingmodelingbiddingexploration and exploitation

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Optimal stochastic control (93E20)

Cites Work

• Statistical decision theory and Bayesian analysis. 2nd ed
• Asymptotically efficient adaptive allocation rules
• Game theory
• Multi-armed bandit allocation indices. With a foreword by Peter Whittle.
• Title not available (Why is that?)
• Finite-time analysis of the multiarmed bandit problem
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• Game theory

Cited In (1)

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