Contracts and information structure in a supply chain with operations and marketing interaction

DOI10.1142/9789811202018_0006MaRDI QIDQ3299261zbMATH OpenOpenAlexFDO

Authors

Publication date 22 July 2020

Published in Game Theoretic Analysis (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1142/9789811202018_0006

zbMATH Keywords

information structuremarketingoperationsrevenue sharing contractsupply chain managementwholesale price contract

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Noncooperative games (91A10) Differential games (aspects of game theory) (91A23) Contract theory (moral hazard, adverse selection) (91B41)

Recommendations

• Contracts and information structure in a supply chain with operations and marketing interaction
• A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
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• Inter-organizational contract control of advertising strategies in the supply chain

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(5)

• Studying the interdependence of contractual and operational flexibilities in the market of specialty chemicals
• Inter-organizational contract control of advertising strategies in the supply chain
• Preferences for contractual forms in supply chains
• Contracts and information structure in a supply chain with operations and marketing interaction
• Intertemporal contracting in a supply chain

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