Multiple Market Entry, Cost Signalling and Entry Deterrence

DOI10.1287/MNSC.37.12.1539MaRDI QIDQ3356079zbMATH OpenOpenAlexFDO

Authors Kannan Srinivasan

Publication date 1991

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.37.12.1539

Mathematics Subject Classification ID

Marketing, advertising (90B60) Other game-theoretic models (91A40) Microeconomic theory (price theory and economic markets) (91B24)

Cited in

(4)

• Piracy as an entry deterrence strategy in software market
• Bertrand Competition in Networks
• Market entry competition: strategic interplay between new product launch and rival technology upgrade
• How does green advertising serve as a quality signal in the gray market?

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