The marketing-operations interface

zbMATH Open1105.90331MaRDI QIDQ3374082FDOQ3374082

Authors Sergio Chayet, Wallace J. Hopp, Xiaowei Xu 

Publication date 9 March 2006

zbMATH Keywords

e-commerce

Mathematics Subject Classification ID

Marketing, advertising (90B60) Trade models (91B60)

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