Relations of brand price level and specifications to demand price elasticity of China's color TV products

MaRDI QIDQ3406300zbMATH OpenFDO

Authors Ruidong Yang, Song Hu, Shuyuan Wu

Publication date 12 February 2010

zbMATH Keywords

hierarchical linear modelprice elasticity of demandmarket response functionpremium brand

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Microeconomic theory (price theory and economic markets) (91B24)

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