Relations of brand price level and specifications to demand price elasticity of China's color TV products

zbMATH Open1199.91060MaRDI QIDQ3406300FDOQ3406300

Authors: Ruidong Yang, Song Hu, Shuyuan Wu 

Publication date: 12 February 2010

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zbMATH Keywords

hierarchical linear modelprice elasticity of demandmarket response functionpremium brand

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Microeconomic theory (price theory and economic markets) (91B24)

Cited In (3)

• Consumer price sensitivity in the retail industry: latitude of acceptance with heterogeneous demand
• Effective price elasticity for the Taiwan Lotto
• Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer

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