An SIS-type marketing model on random networks

DOI10.4310/CMS.2016.V14.N6.A12zbMATH Open1349.90543MaRDI QIDQ344394FDOQ344394

Authors: Reinhard Illner, Junling Ma 

Publication date: 22 November 2016

Published in: Communications in Mathematical Sciences (Search for Journal in Brave)

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zbMATH Keywords

random networkproduct fatigueproduct switchSIS marketing model

Mathematics Subject Classification ID

Epidemiology (92D30) Marketing, advertising (90B60)

Cited In (3)

• Marketing new products: bass models on random graphs
• Marketing in a Random Network
• A viral product diffusion model to forecast the market performance of products

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