Optimal selection of Advertising spokesman using an analytic hierarchy process and grey relational analysis

DOI10.1080/02522667.2008.10699853MaRDI QIDQ3604292zbMATH OpenOpenAlexFDO

Authors Pi-Fang Hsu, Yu-Hsun Su

Publication date 24 February 2009

Published in Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/02522667.2008.10699853

zbMATH Keywords

analytic hierarchy process (AHP)selection modelgrey rational analysis (GRA)nominal group technique (NGT)spokesman

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Recommendations

• scientific article; zbMATH DE number 2064378
• scientific article; zbMATH DE number 1880822
• An MCDM model for media selection in the dual consumer/industrial market
• scientific article; zbMATH DE number 894766
• scientific article; zbMATH DE number 1216618

Cites work

• scientific article; zbMATH DE number 3943488 (Why is no real title available?)
• How to make a decision: The analytic hierarchy process

Cited in

(2)

• scientific article; zbMATH DE number 1880822 (Why is no real title available?)
• scientific article; zbMATH DE number 2064378 (Why is no real title available?)

This page was built for publication: Optimal selection of Advertising spokesman using an analytic hierarchy process and grey relational analysis

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q3604292)