Optimal selection of Advertising spokesman using an analytic hierarchy process and grey relational analysis

DOI10.1080/02522667.2008.10699853zbMATH Open1156.93307OpenAlexW2040573742MaRDI QIDQ3604292FDOQ3604292

Authors: Pi-Fang Hsu, Yu-Hsun Su 

Publication date: 24 February 2009

Published in: Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02522667.2008.10699853

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zbMATH Keywords

analytic hierarchy process (AHP)selection modelgrey rational analysis (GRA)nominal group technique (NGT)spokesman

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Cites Work

• Title not available (Why is that?)
• How to make a decision: The analytic hierarchy process

Cited In (2)

• Title not available (Why is that?)
• Title not available (Why is that?)

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