Optimal selection of Advertising spokesman using an analytic hierarchy process and grey relational analysis (Q3604292)
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scientific article; zbMATH DE number 5511006
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| English | Optimal selection of Advertising spokesman using an analytic hierarchy process and grey relational analysis |
scientific article; zbMATH DE number 5511006 |
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Optimal selection of Advertising spokesman using an analytic hierarchy process and grey relational analysis (English)
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24 February 2009
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analytic hierarchy process (AHP)
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spokesman
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nominal group technique (NGT)
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grey rational analysis (GRA)
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selection model
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0.702457070350647
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