Scheduling Commercials on Broadcast Television
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Publication:3637430
DOI10.1287/opre.1030.0083zbMath1165.90558OpenAlexW2054894865MaRDI QIDQ3637430
Marc Garbiras, Srinivas Bollapragada
Publication date: 10 July 2009
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.1030.0083
Deterministic scheduling theory in operations research (90B35) Case-oriented studies in operations research (90B90) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
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