A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising

DOI10.1111/itor.12481MaRDI QIDQ6069770

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Publication date: 17 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

zbMATH Keywords

integer programmingmultiobjective optimizationPareto-optimaloptimal advertisingreachgross rating point

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

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