A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising
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Publication:6069770
DOI10.1111/itor.12481MaRDI QIDQ6069770
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Publication date: 17 November 2023
Published in: International Transactions in Operational Research (Search for Journal in Brave)
integer programmingmultiobjective optimizationPareto-optimaloptimal advertisingreachgross rating point
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