Optimal Theoretic Advertising Stock Models: A Generalization Incorporating the Effects of Delayed Response from Promotional Expenditure
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Publication:4070954
DOI10.1287/mnsc.21.7.823zbMath0311.90004OpenAlexW2021905839MaRDI QIDQ4070954
Publication date: 1975
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.21.7.823
Applications of statistics to economics (62P20) Decision theory (91B06) Inventory, storage, reservoirs (90B05)
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