A STOCHASTIC MODEL OF SALES RESPONSE TO ADVERTISING

DOI10.1111/j.1467-999X.1977.tb00571.xzbMath0408.90041OpenAlexW2018538857MaRDI QIDQ4196229

Charles S. Tapiero

Publication date: 1977

Published in: Metroeconomica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/j.1467-999x.1977.tb00571.x

zbMATH Keywords

MarketingAdvertisingStochastic Model

Mathematics Subject Classification ID

Operations research and management science (90B99)

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Cites Work

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