A STOCHASTIC MODEL OF SALES RESPONSE TO ADVERTISING

DOI10.1111/J.1467-999X.1977.TB00571.XzbMATH Open0408.90041OpenAlexW2018538857MaRDI QIDQ4196229FDOQ4196229

Authors: Charles S. Tapiero 

Publication date: 1977

Published in: Metroeconomica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/j.1467-999x.1977.tb00571.x

zbMATH Keywords

AdvertisingMarketingStochastic Model

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cites Work

• Title not available (Why is that?)
• The Classification of Birth and Death Processes
• Ehrenfest urn models
• Title not available (Why is that?)

Cited In (1)

• A microeconomic model of corporate social responsibility

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