scientific article; zbMATH DE number 1275929

MaRDI QIDQ4238265zbMATH OpenFDO

Authors Paul D. Berger, Eithan Holtzmann

Publication date 28 October 1999

zbMATH Keywords

analytic hierarchy processdirect marketing

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Cited in

(1)

• Testing new direct marketing offerings: The interplay of management judgment and statistical models

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