Revenue share contract design with marketing strategy types of supplier
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Publication:4642129
DOI10.1142/S021759591840002XzbMATH Open1394.90026OpenAlexW4235448147MaRDI QIDQ4642129FDOQ4642129
Authors: Hua He, Changsong Ma 
Publication date: 22 May 2018
Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1142/s021759591840002x
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Cites Work
- Prospect Theory: An Analysis of Decision under Risk
- Channel coordination through a revenue sharing contract in a two-period newsboy problem
- Decision bias in the newsvendor problem with a known demand distribution: experimental evidence
- Side-payment contracts in two-person nonzero-sum supply chain games: review, discussion and applications
- Reference points in revenue sharing contracts -- how to design optimal supply chain contracts
- Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
Cited In (3)
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