Revenue share contract design with marketing strategy types of supplier

DOI10.1142/S021759591840002XMaRDI QIDQ4642129zbMATH OpenOpenAlexFDO

Authors Hua He, Changsong Ma

Publication date 22 May 2018

Published in Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1142/s021759591840002x

zbMATH Keywords

Pareto optimalitysupply chain coordinationmarketing strategyrevenue share contract

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05)

Recommendations

• Supply chain coordination with revenue-sharing contracts: strengths and limitations
• On the role of revenue-sharing contracts in supply chains
• Towards integration: a revenue-sharing contract in a supply chain
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• Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

Cites work

• Channel coordination through a revenue sharing contract in a two-period newsboy problem
• Decision bias in the newsvendor problem with a known demand distribution: experimental evidence
• Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
• Prospect Theory: An Analysis of Decision under Risk
• Reference points in revenue sharing contracts -- how to design optimal supply chain contracts
• Side-payment contracts in two-person nonzero-sum supply chain games: review, discussion and applications

Cited in

(3)

• Reference points in revenue sharing contracts -- how to design optimal supply chain contracts
• Supporting informationrevenue sharing contracts in a supply chain with uncontractible actions
• Overcoming the drawbacks of a revenue-sharing contract through a support program

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