Determining newspaper marketing zones using contiguous clustering

DOI10.1002/NAV.20059zbMATH Open1090.90133OpenAlexW2065842014MaRDI QIDQ4680458FDOQ4680458

Authors: Anuj Mehrotra, Joseph Shantz, Michael A. Trick 

Publication date: 1 June 2005

Published in: Naval Research Logistics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.20059

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zbMATH Keywords

clusteringsegmentationmarketingpartitioning

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Case-oriented studies in operations research (90B90) Marketing, advertising (90B60)

Cites Work

• Tabu Search—Part I
• Tabu Search—Part II

Cited In (1)

• Improving commuting zones using the Louvain community detection algorithm

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