Determining newspaper marketing zones using contiguous clustering

DOI10.1002/NAV.20059MaRDI QIDQ4680458zbMATHOpenAlexFDO

Authors Anuj Mehrotra, Joseph Shantz, Michael A. Trick

Publication date 1 June 2005

Published in Naval Research Logistics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/nav.20059

zbMATH Keywords

clusteringsegmentationmarketingpartitioning

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Case-oriented studies in operations research (90B90) Marketing, advertising (90B60)

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Cites work

• Tabu Search—Part I
• Tabu Search—Part II

Cited in

(1)

• Improving commuting zones using the Louvain community detection algorithm

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