Determining newspaper marketing zones using contiguous clustering

DOI10.1002/nav.20059zbMath1090.90133MaRDI QIDQ4680458

Anuj Mehrotra, Michael A. Trick, Joseph Shantz

Publication date: 1 June 2005

Published in: Naval Research Logistics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.20059

zbMATH Keywords

partitioning; clustering; marketing; segmentation

Mathematics Subject Classification ID

62H30: Classification and discrimination; cluster analysis (statistical aspects)

90B90: Case-oriented studies in operations research

90B60: Marketing, advertising

Cites Work

• Tabu Search—Part I
• Tabu Search—Part II