Drivers of Customer Satisfaction for Software Products: Implications for Design and Service Support
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Publication:4717392
DOI10.1287/mnsc.41.9.1456zbMath0861.90090MaRDI QIDQ4717392
Sunder Kekre, Mayuram S. Krishnan, Kannan Srinivasan
Publication date: 1 December 1996
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.41.9.1456
90B60: Marketing, advertising
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