About one method of evaluating the effectiveness of advertising text
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Publication:4991371
DOI10.17721/1812-5409.2020/4.7zbMath1474.90241OpenAlexW3161072220MaRDI QIDQ4991371
Ye. V. Ivokhin, Yu. O. Naumenko, A. M. Marchuk
Publication date: 2 June 2021
Published in: Bulletin of Taras Shevchenko National University of Kyiv. Series: Physics and Mathematics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.17721/1812-5409.2020/4.7
advertising textrelevance indexstructure of advertisementtext effectiveness in advertisingverbal and non-verbal components
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