About one method of evaluating the effectiveness of advertising text

DOI10.17721/1812-5409.2020/4.7MaRDI QIDQ4991371zbMATH OpenOpenAlexFDO

Authors E. V. Ivohin, Yu. O. Naumenko, A. M. Marchuk

Publication date 2 June 2021

Published in Bulletin of Taras Shevchenko National University of Kyiv. Series: Physics and Mathematics (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.17721/1812-5409.2020/4.7

zbMATH Keywords

advertising textrelevance indexstructure of advertisementtext effectiveness in advertisingverbal and non-verbal components

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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