About one method of evaluating the effectiveness of advertising text (Q4991371)
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scientific article; zbMATH DE number 7353926
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | About one method of evaluating the effectiveness of advertising text |
scientific article; zbMATH DE number 7353926 |
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About one method of evaluating the effectiveness of advertising text (English)
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2 June 2021
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advertising text
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text effectiveness in advertising
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verbal and non-verbal components
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structure of advertisement
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relevance index
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