Game models in a product bundle supply chain with advertising promotion

DOI10.3969/J.ISSN.1003-5060.2021.06.023MaRDI QIDQ5016989zbMATH OpenFDO

Authors Junping Wang, Sizhuo Wu

Publication date 17 December 2021

zbMATH Keywords

demandsupply chainbundlinggame modelsadvertising investment

Mathematics Subject Classification ID

Cooperative games (91A12) Applications of game theory (91A80) Marketing, advertising (90B60) Transportation, logistics and supply chain management (90B06) Hierarchical games (including Stackelberg games) (91A65)

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Cited in

(1)

• Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective

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