How to operate physical showrooms: service decision and pricing based on product quality

DOI10.1051/RO/2021177zbMATH Open1483.90069OpenAlexW3215700083MaRDI QIDQ5034769FDOQ5034769

Authors: Chun-xiang Guo, Yu-Yang Tan, Yue Tan 

Publication date: 21 February 2022

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2021177

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zbMATH Keywords

product qualityoperation strategyomnichannelphysical showroom

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (2)

• The selection of bundling or independent selling mode for new retailing platform with demand disruptions
• Digital showroom strategies for dual-channel supply chains in the presence of consumer webrooming behavior

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