How to operate physical showrooms: service decision and pricing based on product quality

DOI10.1051/RO/2021177MaRDI QIDQ5034769zbMATH OpenOpenAlexFDO

Authors Chun-xiang Guo, Yu-Yang Tan, Yue Tan

Publication date 21 February 2022

Published in RAIRO - Operations Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.1051/ro/2021177

zbMATH Keywords

product qualityoperation strategyomnichannelphysical showroom

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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