Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers' preferences

DOI10.1080/02664763.2015.1125864OpenAlexW2299122692MaRDI QIDQ5138136FDOQ5138136

Authors: Eugenio Brentari, Livia Dancelli, Marica Manisera 

Publication date: 3 December 2020

Published in: Journal of Applied Statistics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02664763.2015.1125864

Recommendations

• A Clustering Method for Categorical Ordinal Data
• Market segmentation by maximum likelihood clustering using choice elasticities.
• Handling multicriteria preferences in cluster analysis
• Constrained clusterwise linear regression
• The analysis of rank ordered preference data based on Bradley-Terry type models

zbMATH Keywords

hierarchical cluster analysisbipolar meanmatching-type measuremean deviation about the bipolar meanweighted rank-based correlation coefficient

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of statistics to social sciences (62P25) Individual preferences (91B08)

Cites Work

• Title not available (Why is that?)
• Some distance properties of latent root and vector methods used in multivariate analysis
• A new partitioning around medoids algorithm
• Multiple factor analysis and clustering of a mixture of quantitative, categorical and frequency data
• Title not available (Why is that?)
• Exploratory multivariate analysis by example using R.

Cited In (4)

• Using clustering of rankings to explain brand preferences with personality and socio-demographic variables
• Median constrained bucket order rank aggregation
• A Kemeny distance-based robust fuzzy clustering for preference data
• Copula-based non-metric unfolding on augmented data matrix

Uses Software

• R
• cluster (R)
• FactoMineR

This page was built for publication: Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers' preferences

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q5138136)