Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers' preferences

DOI10.1080/02664763.2015.1125864OpenAlexW2299122692MaRDI QIDQ5138136FDOQ5138136

Authors Eugenio Brentari, Livia Dancelli, Marica Manisera

Publication date 3 December 2020

Published in Journal of Applied Statistics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/02664763.2015.1125864

zbMATH Keywords

hierarchical cluster analysisbipolar meanmatching-type measuremean deviation about the bipolar meanweighted rank-based correlation coefficient

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of statistics to social sciences (62P25) Individual preferences (91B08)

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Cites work

• scientific article; zbMATH DE number 46169 (Why is no real title available?)
• scientific article; zbMATH DE number 6285789 (Why is no real title available?)
• A new partitioning around medoids algorithm
• Exploratory multivariate analysis by example using R.
• Multiple factor analysis and clustering of a mixture of quantitative, categorical and frequency data
• Some distance properties of latent root and vector methods used in multivariate analysis

Cited in

(4)

• Copula-based non-metric unfolding on augmented data matrix
• Median constrained bucket order rank aggregation
• A Kemeny distance-based robust fuzzy clustering for preference data
• Using clustering of rankings to explain brand preferences with personality and socio-demographic variables

Describes a project that uses

Uses Software

• R
• cluster (R)
• FactoMineR

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