A prediction approach for precise marketing based on ARIMA-ARCH model: a case of China mobile

DOI10.1080/03610926.2017.1380827MaRDI QIDQ5154056zbMATH OpenOpenAlexFDO

Authors Bo Yan, Zhuo Chen

Publication date 1 October 2021

Published in Communications in Statistics: Theory and Methods (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/03610926.2017.1380827

zbMATH Keywords

ARCHARIMAcommunication marketdata miningdemand trendprecise marketing

Mathematics Subject Classification ID

Time series, auto-correlation, regression, etc. in statistics (GARCH) (62M10) Applications of statistics to economics (62P20)

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Cites work

• Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation
• Generalized autoregressive conditional heteroscedasticity
• Modeling and forecasting online auction prices: a semiparametric regression analysis

Cited in

(1)

• Long-term prediction of emergency department revenue and visitor volume using autoregressive integrated moving average model

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