A prediction approach for precise marketing based on ARIMA-ARCH model: a case of China mobile (Q5154056)
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scientific article; zbMATH DE number 7405676
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| English | A prediction approach for precise marketing based on ARIMA-ARCH model: a case of China mobile |
scientific article; zbMATH DE number 7405676 |
Statements
A prediction approach for precise marketing based on ARIMA-ARCH Model: A case of China Mobile (English)
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1 October 2021
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precise marketing
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communication market
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data mining
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ARIMA
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ARCH
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demand trend
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0.6871026158332825
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0.6831884980201721
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0.6724591255187988
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0.6690438985824585
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