A prediction approach for precise marketing based on ARIMA-ARCH Model: A case of China Mobile (Q5154056)
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scientific article; zbMATH DE number 7405676
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A prediction approach for precise marketing based on ARIMA-ARCH Model: A case of China Mobile |
scientific article; zbMATH DE number 7405676 |
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A prediction approach for precise marketing based on ARIMA-ARCH Model: A case of China Mobile (English)
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1 October 2021
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precise marketing
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communication market
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data mining
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ARIMA
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ARCH
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demand trend
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