Factors of consumer online purchasing decisions

zbMATH Open1138.91371MaRDI QIDQ5491972FDOQ5491972

Authors: Yu-Ho Chou 

Publication date: 12 October 2006

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zbMATH Keywords

B2C E-commerceBuyer Decision ProcessConsumer Online BehaviorOnline ShoppingWeb Shop

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Decision theory (91B06)

Cited In (6)

• The influence of purchase intentions on repurchase decisions: The moderating effects of perceived risks
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• A multi-criteria evaluation of factors affecting internet banking in Turkey
• A model for detecting customer level intentions to purchase in B2C websites using TOPSIS and fuzzy logic rule-based system
• Sensation seeking and e-shoppers
• Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market

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