Factors of consumer online purchasing decisions

MaRDI QIDQ5491972zbMATH OpenFDO

Authors Yu-Ho Chou

Publication date 12 October 2006

zbMATH Keywords

B2C E-commerceBuyer Decision ProcessConsumer Online BehaviorOnline ShoppingWeb Shop

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Decision theory (91B06)

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(6)

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• Analysis of influencing factors of consumers' satisfaction of online shopping for fresh agricultural products
• A multi-criteria evaluation of factors affecting internet banking in Turkey
• A model for detecting customer level intentions to purchase in B2C websites using TOPSIS and fuzzy logic rule-based system
• Sensation seeking and e-shoppers
• Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market

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