The Dynamics of Brand Loyalty: A Markovian Approach

DOI10.1287/opre.10.1.19zbMath0113.35803OpenAlexW2006756300MaRDI QIDQ5720600

Benjamin Lipstein, Frank Harary

Publication date: 1962

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.10.1.19

zbMATH Keywords

applications of probability theory and statistics

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