A fuzzy logic-based decision model to satisfy goals for successful product/service introduction

DOI10.1016/S0377-2217(00)00316-7MaRDI QIDQ5954838zbMATH OpenFDO

Authors Margaret F. Shipley, André de Korvin, Khursheed Omer

Publication date 2001

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/S0377-2217(00)00316-7

zbMATH Keywords

Decision support systemFuzzy setsMultiple criteria analysisProduct introduction

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Cites work

• A procedure for multiple-aspect decision making using fuzzy sets
• Decision-Making in a Fuzzy Environment
• Fuzzy sets as a basis for a theory of possibility
• scientific article; zbMATH DE number 3945836 (Why is no real title available?)
• scientific article; zbMATH DE number 3560492 (Why is no real title available?)
• Prospect Theory: An Analysis of Decision under Risk

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• A fuzzy approach for selecting project membership to achieve cognitive style goals
• A fuzzy multiple-attribute decision making model to evaluate new product pricing strategies

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