Equilibrium of individual concern-critical influence maximization in virtual and real blending network

DOI10.1016/J.INS.2023.119646MaRDI QIDQ6077083zbMATH OpenOpenAlexFDO

Authors Peikun Ni, Barbara Guidi, Andrea Michienzi, Jianming Zhu

Publication date 22 September 2023

Published in Information Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ins.2023.119646

zbMATH Keywords

individual concerninfluence maximizationmetaversepropagation mechanismvirtual and real blending network

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30)

Review text

This paper studies equilibrium of individual concern-critical influence maximization in virtual and real blending network. It characterizes a virtual and real blending network environment and constructs an information diffusion model in the virtual and real blending network. The research problem of equilibrium of individual concern-critical influence maximization in the virtual and real blending network is proposed. The paper verifies that this problem is NP-hard and that the objective function is neither super-modular nor sub-modular. Based on a linear weighting method to construct a new surrogate problem, the super-modularity ratio of the non-super-modular function is introduced. The proposed model and algorithm are assessed by a set of experiments on three data sets. Some experimental results are presented to show the feasibility and effectiveness.

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Cites work

• Disjoint multipath closeness centrality
• Minimizing rumor influence in multiplex online social networks based on human individual and social behaviors
• Multi-attribute based influence maximization in social networks: algorithms and analysis
• Quantum metrics based upon classical Jensen-Shannon divergence
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Cited in

(3)

• Competitive net influence maximization on intergroup debate effect
• Target influence maximization problem under avoiding unexpected users interruption in online social network
• Target influence maximization against overexposure under threshold-dependent model in online social networks

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