Information-sharing strategy and manufacturer encroachment under advertising investment in gray markets

DOI10.1080/03155986.2023.2176685MaRDI QIDQ6155627zbMATH OpenOpenAlexFDO

Authors Lu Xiao, Songling Zhang, Jianxin Chen, Kwai-Sang Chin

Publication date 5 June 2023

Published in INFOR: Information Systems and Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/03155986.2023.2176685

zbMATH Keywords

advertising investmentgray marketinformation sharingmanufacturer encroachment

Mathematics Subject Classification ID

Marketing, advertising (90B60) Auctions, bargaining, bidding and selling, and other market models (91B26) Economics of information (91B44)

Recommendations

• Research on manufacturer encroachment with advertising and design of incentive advertising: a game-theoretic approach
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• Impact of quality decisions on information sharing with supplier encroachment
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• Analysis of a dual-channel supply chain with advertising effect and information sharing

Cites work

• Beyond price mechanisms: how much can service help manage the competition from gray markets?
• Free riding in a multi-channel supply chain
• Inducing information transparency: the roles of gray market and dual-channel
• Manufacturer rebate in green supply chain with information asymmetry
• Pareto improvement strategy for service-based free-riding in a dual-channel supply chain
• The impact of online reviews on pricing strategy and coordination in a two-period two-echelon supply chain

Cited in

(6)

• Price or quantity? An analysis of strategies in the presence of gray markets
• Inducing information transparency: the roles of gray market and dual-channel
• Retailer information sharing strategy with counterfeiter encroachment
• The interaction between manufacturer encroachment and gray market
• Retailer information sharing with green manufacturer encroachment in a hybrid supply chain
• Information sharing in a maritime supply chain with carrier sustainability investment

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