Assortment Planning with Satisficing Customers

DOI10.1287/DECA.2022.0063MaRDI QIDQ6202366zbMATH OpenOpenAlexFDO

Authors Woonghee Tim Huh, Steven M. Shechter

Publication date 26 March 2024

Published in Decision Analysis (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/deca.2022.0063

zbMATH Keywords

assortment optimizationbounded rationalitychoice modelsatisficing behavior

Mathematics Subject Classification ID

Game theory, economics, finance, and other social and behavioral sciences (91-XX)

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