Exploring the efficiency and effectiveness in global e-retailing companies
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Publication:632682
DOI10.1016/J.COR.2010.12.009zbMath1208.90090OpenAlexW1999241131MaRDI QIDQ632682
Publication date: 25 March 2011
Published in: Computers \& Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.cor.2010.12.009
Management decision making, including multiple objectives (90B50) Special problems of linear programming (transportation, multi-index, data envelopment analysis, etc.) (90C08) Marketing, advertising (90B60)
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