The role of consumer privacy concerns in shaping platform strategy for online markets

DOI10.1007/S40305-022-00396-7MaRDI QIDQ6566780zbMATH OpenFDO

Authors Jin-Kun Yang, Yongrui Duan, Jiazhen Huo

Publication date 3 July 2024

Published in Journal of the Operations Research Society of China (Search for Journal in Brave)

zbMATH Keywords

price discriminationtwo-sided marketuser privacyconsumer informationprivacy disclosure aversion cost

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Microeconomic theory (price theory and economic markets) (91B24)

Recommendations

• Should vertically integrated platforms be mandated to share information with their rivals?
• The value of personal information in vertically differentiated markets with privacy concerns
• Impact of privacy on free online service markets
• Information disclosure strategies for the intermediary and competitive sellers
• Pricing and quality decisions in a supply chain with consumers' privacy concern

Cites work

• Behaviour-based price discrimination with cross-group externalities
• Consumer Privacy and Marketing Avoidance: A Static Model
• Potential additional profits of selling a perishable product due to implementing price discrimination versus implementation costs
• When is price discrimination profitable?

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