When advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model

DOI10.1007/978-3-031-49614-1_2MaRDI QIDQ6606217zbMATH OpenFDO

Authors Chenhao Wang, Yao Wang, Shaojie Tang

Publication date 16 September 2024

Full work available at URL https://doi.org/10.1007/978-3-031-49614-1_2

zbMATH Keywords

advertising effectassortment optimizationbudget allocation

Mathematics Subject Classification ID

Combinatorial optimization (90C27)

Cites work

• Assortment optimization and pricing under the multinomial logit model with impatient customers: sequential recommendation and selection
• Assortment Optimization Under the Multinomial Logit Model with Sequential Offerings
• Assortment optimization under the sequential multinomial logit model
• Assortment optimization under variants of the nested logit model
• Capacitated assortment and price optimization under the multinomial logit model
• Computability of global solutions to factorable nonconvex programs: Part I — Convex underestimating problems
• Dynamic assortment optimization with a multinomial logit choice model and capacity constraint
• Multistage multiproduct advertising budgeting
• Nonlinear programming
• On Nonlinear Fractional Programming
• Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable
• Revenue Management Under a General Discrete Choice Model of Consumer Behavior
• Robust assortment optimization in revenue management under the multinomial logit choice model
• Solving the sum-of-ratios problem by an interior-point method

This page was built for publication: When advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6606217)