Order-sensitive competitive revenue maximization for viral marketing in social networks

DOI10.1016/J.INS.2024.121474MaRDI QIDQ6658985zbMATH OpenFDO

Authors Congcong Zhang, Jingya Zhou, Wenqi Wei, Yingdan Shi

Publication date 8 January 2025

Published in Information Sciences (Search for Journal in Brave)

zbMATH Keywords

viral marketinginfluence diffusionorder-sensitivecompetitive influence maximizationcompetitive revenue maximization

Mathematics Subject Classification ID

Game theory, economics, finance, and other social and behavioral sciences (91-XX)

Recommendations

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Cites work

• Better approximations for max TSP
• Diversified-profit maximization in competitive social advertising
• Don’t Be Greedy: Leveraging Community Structure to Find High Quality Seed Sets for Influence Maximization
• Greedy in Approximation Algorithms
• Maximal information propagation with budgets
• Maximizing positive influence in competitive social networks: a trust-based solution
• Profit maximization for competitive social advertising
• Targeted influence maximization in competitive social networks

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