Diversified-profit maximization in competitive social advertising

DOI10.1007/S10878-022-00967-7OpenAlexW4312058662MaRDI QIDQ2111205FDOQ2111205

Authors: Liman Du, Suixiang Gao, Wenguo Yang 

Publication date: 28 December 2022

Published in: Journal of Combinatorial Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10878-022-00967-7

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zbMATH Keywords

profit maximizationnonsubmodularitycompetitive social advertisingonline seed allocation

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Cites Work

• Title not available (Why is that?)
• Profit maximization for competitive social advertising
• Influence maximization with partial feedback
• Nonsubmodular constrained profit maximization from increment perspective
• Generalized self-profit maximization in attribute networks

Cited In (2)

• Dynamic budget allocation for social media advertising campaigns: optimization and learning
• Order-sensitive competitive revenue maximization for viral marketing in social networks

Uses Software

• CELF++
• KONECT

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