Diversified-profit maximization in competitive social advertising

DOI10.1007/S10878-022-00967-7OpenAlexW4312058662MaRDI QIDQ2111205

Wenguo Yang, Liman Du, Sui-Xiang Gao

Publication date: 28 December 2022

Published in: Journal of Combinatorial Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10878-022-00967-7

zbMATH Keywords

profit maximizationnonsubmodularitycompetitive social advertisingonline seed allocation

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Uses Software

• CELF++
• KONECT

Cites Work

• Unnamed Item
• Profit maximization for competitive social advertising
• Nonsubmodular constrained profit maximization from increment perspective
• Generalized self-profit maximization in attribute networks
• Influence maximization with partial feedback

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