Profit maximization for competitive social advertising

DOI10.1016/J.TCS.2021.03.036zbMATH Open1500.91104OpenAlexW3142226160MaRDI QIDQ831129FDOQ831129

Authors: Qihao Shi, Can Wang, Deshi Ye, Sheng Zhou, Yan Feng, Chun Chen, Yanhao Huang, Jiawei Chen 

Publication date: 10 May 2021

Published in: Theoretical Computer Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.tcs.2021.03.036

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zbMATH Keywords

profit maximizationcompetitive influence spreadsocial advertising

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Cites Work

• Algorithms for the Assignment and Transportation Problems
• Word of Mouth: Rumor Dissemination in Social Networks
• Maximizing social influence in nearly optimal time
• Active influence spreading in social networks
• Influence diffusion in social networks under time window constraints

Cited In (6)

• Competitive and collaborative influence in social networks
• A random algorithm for profit maximization in online social networks
• Dynamic budget allocation for social media advertising campaigns: optimization and learning
• Order-sensitive competitive revenue maximization for viral marketing in social networks
• Diversified-profit maximization in competitive social advertising
• Cost-effective competition on social networks: a multi-objective optimization perspective

Uses Software

• CELF++

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