Profit maximization for competitive social advertising

DOI10.1016/J.TCS.2021.03.036MaRDI QIDQ831129zbMATH OpenOpenAlexFDO

Authors Qihao Shi, Can Wang, Deshi Ye, Sheng Zhou, Yan Feng, Chun Chen, Yanhao Huang, Jiawei Chen

Publication date 10 May 2021

Published in Theoretical Computer Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.tcs.2021.03.036

zbMATH Keywords

profit maximizationcompetitive influence spreadsocial advertising

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

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Cites work

• Active influence spreading in social networks
• Algorithms for the Assignment and Transportation Problems
• Influence diffusion in social networks under time window constraints
• Maximizing social influence in nearly optimal time
• Word of Mouth: Rumor Dissemination in Social Networks

Cited in

(6)

• Cost-effective competition on social networks: a multi-objective optimization perspective
• Competitive and collaborative influence in social networks
• A random algorithm for profit maximization in online social networks
• Dynamic budget allocation for social media advertising campaigns: optimization and learning
• Order-sensitive competitive revenue maximization for viral marketing in social networks
• Diversified-profit maximization in competitive social advertising

Describes a project that uses

Uses Software

• CELF++

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