Pricing, market coverage and capacity: can green and brown products co-exist?

DOI10.1016/J.EJOR.2014.09.039MaRDI QIDQ726268zbMATH OpenOpenAlexFDO

Authors Arda Yenipazarli, Asoo J. Vakharia

Publication date 8 July 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2014.09.039

zbMATH Keywords

capacitymarket segmentationOR in marketingproduct portfoliosustainable operations

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Environmental economics (natural resource models, harvesting, pollution, etc.) (91B76)

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Cites work

• Monopoly and product quality
• Price discrimination with a resource constraint
• The implications of costs, capacity, and competition on product line selection

Cited in

(18)

• Sell to whom? Firm's green production in competition facing market segmentation
• The optimal product-line design and incentive mechanism in a supply chain with customer environmental awareness
• Product line extension with a green added product: impacts of segmented consumer preference on supply chain improvement and consumer surplus
• Implications of green optimism upon sustainable supply chain management
• Green, greener or brown: choosing the right color of the product
• Augmenting measure sensitivity to detect essential, dispensable and highly incompatible features in mass customization
• Contract designs for energy-saving product development in a monopoly
• Implications of coproduction technology on waste management: who can benefit from the coproduct made of leftover materials?
• How much is enough? Government subsidies in supporting green product development
• Optimal green product segmentation and differential pricing in a platform supply chain
• Eco-efficiency or eco-differentiation: strategic prioritization of environmental investments
• Pricing decisions of organic and conventional products in a dual-channel competitive food supply chain
• Green technology opening, imitation, and investment: firms' strategic technology choices in competitive markets
• The peril of distribution channel integration with environmental quality under supply chain competition
• Dual credit policy, product line decisions, and \(\mathrm{CO}_2\) emission reduction
• Optimal product line design strategy for green and non-green products with blockchain technology
• Strategic pricing and investment in environmental quality by an incumbent facing a greenwasher entrant
• Dilemma of introducing a green product: impacts of cost learning and environmental regulation

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