Purchase timing models in marketing: a review

DOI10.1007/S10182-008-0096-8zbMATH Open1304.90116OpenAlexW2152917786MaRDI QIDQ734448FDOQ734448

Authors: Kai Kopperschmidt, Winfried Stute 

Publication date: 13 October 2009

Published in: AStA. Advances in Statistical Analysis (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10182-008-0096-8

Recommendations

• A theoretical model of interpurchase times
• Modeling dynamic effects of promotion on interpurchase times
• A Model of the Joint Distribution of Purchase Quantity and Timing
• scientific article; zbMATH DE number 2184719
• The stochastic modeling of purchase intentions and behavior

zbMATH Keywords

functional data analysisshot-noiseadvertising effectspurchase timing modelsself-exciting phenomena

Mathematics Subject Classification ID

Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60)

Cites Work

• Functional data analysis
• A new look at the statistical model identification
• Title not available (Why is that?)
• Understanding the shape of the hazard rate: A process point of view. (With comments and a rejoinder).
• A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data
• Title not available (Why is that?)
• A SHOT NOISE MODEL FOR FINANCIAL ASSETS
• Shot-noise processes and the minimal martingale measure
• A Composite Heterogeneous Model for Brand Choice Behavior

Cited In (13)

• Time-weighted multi-touch attribution and channel relevance in the customer journey to online purchase
• Time on the market and probability of sale using a generalized geometric hazard model
• Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach
• Title not available (Why is that?)
• Promotions and the pattern of grocery shopping time
• Case-cohort analysis of clusters of recurrent events
• A Model of the Joint Distribution of Purchase Quantity and Timing
• Describing the dynamics of attention to TV commercials: a hierarchical Bayes analysis of the time to zap an ad
• Using copulas to model repeat purchase behaviour - an exploratory analysis via a case study
• Modeling dynamic effects of promotion on interpurchase times
• Shot-noise processes in finance
• Title not available (Why is that?)
• Stochastic modelling of household behaviour before, during and after a consumer price promotion

Uses Software

• fda (R)

This page was built for publication: Purchase timing models in marketing: a review

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q734448)