Purchase timing models in marketing: a review

DOI10.1007/S10182-008-0096-8MaRDI QIDQ734448zbMATHOpenAlexFDO

Authors Kai Kopperschmidt, Winfried Stute

Publication date 13 October 2009

Published in AStA. Advances in Statistical Analysis (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10182-008-0096-8

zbMATH Keywords

functional data analysisshot-noiseadvertising effectspurchase timing modelsself-exciting phenomena

Mathematics Subject Classification ID

Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60)

Recommendations

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• The stochastic modeling of purchase intentions and behavior

Cites work

• scientific article; zbMATH DE number 48304 (Why is no real title available?)
• scientific article; zbMATH DE number 50761 (Why is no real title available?)
• A Composite Heterogeneous Model for Brand Choice Behavior
• A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data
• A SHOT NOISE MODEL FOR FINANCIAL ASSETS
• A new look at the statistical model identification
• Functional data analysis
• Shot-noise processes and the minimal martingale measure
• Understanding the shape of the hazard rate: A process point of view. (With comments and a rejoinder).

Cited in

(13)

• scientific article; zbMATH DE number 3898566 (Why is no real title available?)
• Time on the market and probability of sale using a generalized geometric hazard model
• A Model of the Joint Distribution of Purchase Quantity and Timing
• Shot-noise processes in finance
• Modeling dynamic effects of promotion on interpurchase times
• Time-weighted multi-touch attribution and channel relevance in the customer journey to online purchase
• Case-cohort analysis of clusters of recurrent events
• Describing the dynamics of attention to TV commercials: a hierarchical Bayes analysis of the time to zap an ad
• scientific article; zbMATH DE number 2184719 (Why is no real title available?)
• Using copulas to model repeat purchase behaviour - an exploratory analysis via a case study
• Stochastic modelling of household behaviour before, during and after a consumer price promotion
• Promotions and the pattern of grocery shopping time
• Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach

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