Opinion Leadership and Social Contagion in New Product Diffusion
From MaRDI portal
Publication:86554
DOI10.1287/MKSC.1100.0566MaRDI QIDQ86554FDOQ86554
Authors: Raghuram Iyengar, Christophe Van Den Bulte, Thomas W Valente 
Publication date: March 2011
Published in: Marketing Science (Search for Journal in Brave)
Cited In (1)
This page was built for publication: Opinion Leadership and Social Contagion in New Product Diffusion
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q86554)
