Opinion Leadership and Social Contagion in New Product Diffusion
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Publication:86554
DOI10.1287/MKSC.1100.0566MaRDI QIDQ86554FDOQ86554
Raghuram Iyengar, Christophe Van Den Bulte, Thomas W Valente
Publication date: March 2011
Published in: Marketing Science (Search for Journal in Brave)
Cited In (1)
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