RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

DOI10.1509/JMKR.2005.42.4.415MaRDI QIDQ118713FDO

Authors Peter S. Fader, Ka Lok Lee, Bruce G.S. Hardie

Publication date November 2005

Published in Journal of Marketing Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1509/JMKR.2005.42.4.415

Cited in

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• BTYD

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