RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (Q118713)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | RFM and CLV: Using Iso-Value Curves for Customer Base Analysis |
scientific article |
Statements
42
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4
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415-430
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November 2005
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Peter S. Fader
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Ka Lok Lee
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Bruce G.S. Hardie
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