Rational shopping behavior and the option value of variable pricing

DOI10.1287/MNSC.44.12.S145MaRDI QIDQ2784115zbMATH OpenOpenAlexFDO

Authors Teck-Hua Ho, Christopher S. Tang, David R. Bell

Publication date 2 September 2002

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.44.12.s145

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited in

(4)

• Knowledge-based framework for automated dynamic supply chain configuration
• Pricing with bargain hunting consumers
• Inter-temporal price discrimination and satiety-driven repeat purchases
• Optimizing pricing and ordering strategies for new products in the presence of consumers with pre-purchase beliefs

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