Revised behavioural models for riskless consumer choice
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Recommendations
Cited in
(10)- Modernizing consumer theory: some modeling efforts
- Multi-attribute decision by sampling: an account of the attraction, compromise and similarity effects
- On rational behavior in multi-attribute riskless choice
- Improvement Proposal of Consumer’s Choice Behavior Model with Consideration Set
- A multi‐attribute motivational model of consumer choice based on a new outranking relation
- A model of relative thinking
- Purchase channel decision based on prospect theory in the context of showrooming
- We Are All Behavioural, More, or Less: A Taxonomy of Consumer Decision-Making
- An inventory-theoretic perspective on the asymmetric-dominance effect
- The effects of information about health hazards in food on consumers' choice process
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