Sales plan generation problem on TV broadcasting

DOI10.11121/IJOCTA.01.2016.00286MaRDI QIDQ5273176zbMATH OpenOpenAlexFDO

Authors Ozlem Cosgun, Ilkay Gultas

Publication date 5 July 2017

Published in An International Journal of Optimization and Control: Theories & Applications (IJOCTA) (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.11121/ijocta.01.2016.00286

zbMATH Keywords

chance constrained goal programmingmedia planningscheduling

Mathematics Subject Classification ID

Stochastic scheduling theory in operations research (90B36) Marketing, advertising (90B60) Case-oriented studies in operations research (90B90) Stochastic programming (90C15) Multi-objective and goal programming (90C29) Applications of mathematical programming (90C90)

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Cited in

(1)

• Application of a mathematical model to an advertisement reservation problem

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