Application of a mathematical model to an advertisement reservation problem

DOI10.11121/IJOCTA.01.2013.00133MaRDI QIDQ2935662zbMATH OpenOpenAlexFDO

Authors Ozlem Cosgun, Ilkay Gultas, Mehmet Nahit Serarslan

Publication date 30 December 2014

Published in An International Journal of Optimization and Control: Theories & Applications (IJOCTA) (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.11121/ijocta.01.2013.00133

zbMATH Keywords

advertisement reservationmedia planningmixed integer linear programmingrevenue managementscheduling

Mathematics Subject Classification ID

Deterministic scheduling theory in operations research (90B35) Mixed integer programming (90C11)

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