pricesensitivitymeter

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Software:119949



CRANpricesensitivitymeterMaRDI QIDQ119949

Van Westendorp Price Sensitivity Meter Analysis

Max Alletsee

Last update: 25 February 2024

Copyright license: MIT license, File License

Software version identifier: 1.2.2, 0.2.1, 0.3.2, 0.3.3, 0.4.1, 1.0.0, 1.0.1, 1.1.1, 1.2.1, 1.3.0

An implementation of the van Westendorp Price Sensitivity Meter in R, which is a survey-based approachto analyze consumer price preferences and sensitivity (van Westendorp 1976, isbn:9789283100386).





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