Solving the “Marketing Mix” Problem using Geometric Programming

DOI10.1287/MNSC.21.2.160MaRDI QIDQ4041351zbMATH OpenOpenAlexFDO

Authors V. K. Balachandran, Dennis H. Gensch

Publication date 1974

Published in Management Science (Search for Journal in Brave)

Full work available at URL http://hdl.handle.net/10419/220421

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Decision theory (91B06) Mathematical economics (91B99)

Cited in

(3)

• Geometric programming. Method and applications
• An inventory model with variable levels of quality attributes via geometric programming
• Algorithms for marketing-mix optimization

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