The following pages link to Subramanian Balachander (Q2783976):
Displaying 5 items.
- Modifying Customer Expectations of Price Decreases for a Durable Product (Q2783978) (← links)
- Warranty Signalling and Reputation (Q3114730) (← links)
- The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy (Q3115919) (← links)
- Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms (Q3116066) (← links)
- Selection of Product Line Qualities and Prices to Signal Competitive Advantage (Q4319532) (← links)
